Wednesday, October 21, 2009

Apple's Silent Enterprise Strategy

One of the most interesting things about Apple's rise in the enterprise -- aside from the fact that it occurred during a deep recession -- is that it happened without any real marketing push from the company.
Laura DiDio, writing for E-Commerce Times on, outlines Apple's corporate enterprise success and the surprising avenue used for penetration... users.

How many enterprises had a "PC's only, Blackberry's only" policy rigidly enforced by IT... until the CMO, COO, CFO or CEO called down and said "Can you help me setup email on my iPhone?".   Two choices, set it up and have your most visible power user walking around with a tool that outperforms the "corporate standard", or update the resume!

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