Wednesday, May 25, 2011

Thin? Thinner? Thinnest? Thinnerest? Missed it by that much!

Dell has released a 15" notebook almost as thin as Apple's Macbook Pro!  Barely .02" thicker than the popular Apple notebook.

It turns out that the XPS-15z was conceived to be the thinnest, but turned out just a hair thicker.

If you're a Dell product manager, how do you write the copy?

Turns out, it depends on your location.

If you're in the US, you simply say it's the thinnest 15"PC notebook on the planet!  And include a little blurb referencing a Dell internal study.

If you're in the UK, it's a little more complicated.  Best to say that you are offering "one of" the thinnest 15" PC notebooks on the planet.  And the blurb?  Priceless.

"No comparison made with Apple or other manufacturers not listed."  It just rolls off the tongue, doesn't it?


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